About Us

The traditional trajectory of idea, assemble a team, build a product, market the product and sell it as hard as you can has proven to be a recipe for failure in today’s fast-paced competitive business environment. Big and costly mistakes are made when this type of hit-or-miss new product introduction process. The big idea isn’t validated in the marketplace, market behaviors, needs and desires are often misjudged and what could have become a compelling business proposition becomes small business roadkill on the startup highway to success.